MKT 09376Consumer Behavior

Rowan University · UGRD

Catalog

This course analyzes both the societal norms and the internal processes which impact on the consumer's purchase decisions. How consumers process product information and make decisions is evaluated for strategic marketing implications.

Recent sections

Fall 2026 · 4 sections

Sep 1 – Dec 17

Section	Days & time	Location	Instructor
2Class #41608	Tu Th · 11:00 AM – 12:15 PM	Business Hall 104A	Rahmani, Vahid
3Class #41609