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Rowan University · UGRD

This course discusses how channels can be managed strategically to serve as a competitive advantage for the firm. Key topics include power and conflict within the channel, middlemen, vertical marketing systems and managing channel members.
Fall 2026 · 1 section
Sep 1 – Dec 17
| Section | Days & time | Location | Instructor |
|---|---|---|---|
| 1Class #41586 | Mo We · 12:30 – 1:45 PM | Business Hall 225 | Pontes, Manuel |