MKT 09101Marketing and the Business Environment - RS

Catalog

A required course for freshman majoring in Marketing, MIS, or Supply Chain Logistics. This Rowan Seminar (RS) is designed to help students adjust to college, provides information needed to be a successful Rowan student, and introduces students to their chosen program of study. Upon completing the course, students will understand the current trends in business and scope of marketing in the modern business organizations. The course is limited to freshman students in the marketing major.