MAPR 01561Graduate Strategic Writing II

Catalog

A continuation of the graduate PR writing course, this course examines the more demanding writing projects encountered by the PR practitioner. The course polishes writing and editing skills to better prepare students for a professional position. Students will learn creative techniques required to successfully prepare different materials. They will write features for newsletters and magazines and prepare video/film scripts. They will also write and edit persuasive copy for marketing communication material for advertorials, position papers, op-ed pieces and speeches.