HCM 51204Healthcare Marketing

Catalog

This course introduces healthcare professionals to marketing fundamentals and applications in their healthcare organizations, and connects marketing principles to innovation, operations and strategy in the healthcare industry. This course is designed to focus on what drives health care consumers’ needs and their choices. Making use of these insights and taking into account a company’s constraints and the competitive environment, firms can come up with new products/services or modify their existing portfolios to serve unmet needs.