CMS 04270Persuasion and Social Influence

Catalog

Persuasion and Social Influence explores the principles and techniques used to shape opinions, beliefs, and behaviors in various social contexts. This course examines the psychological mechanisms behind persuasion, the role of communication, and the impact of social influence on decision-making. Through case studies, experiments, and practical exercises, students will learn to analyze and apply persuasive strategies in fields such as marketing, politics, and interpersonal communication.