Intermediate Graphic Design III: Visual Identity

Catalog description

With an emphasis on symbols/logos, this course focuses on developing original imagery and organizing type/image relationships for print and in digital motion. Students will be introduced to visual identity systems and branding, tailoring design communications for defined audiences. They will investigate additional methods and processes for problem-solving in professional practice, expanding proficiency in all aspects of the design process: context and conceptual development, critical thinking, collaboration, design production and presentation.