ADV 04421

Account Planning

Rowan University · UGRD · Fall 2026

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Catalog description

This course will explore the role of account planning and its contribution to developing strategic advertising campaigns. Students will learn to review and interpret qualitative and quantitative research and to translate this research into valuable consumer insights.

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Current meeting, instructor, credit, and enrollment details

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5 openSeats: 20/25 seats Last recorded: Aug 7, 2026, 4:50 PM
Class #42981Fall 2026UGRD
5 available20 enrolled25 capacity0/0 waitlist
Days & times
MW 1400-1515
Meeting dates
Sep 1 – Dec 17
Location
Enterprise Center 406
Instructor
Rodolico, Louis
Details checked 2 hours agoSeats checked 2 hours ago
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