ADV 04421Account Planning

Rowan University · UGRD

Catalog

This course will explore the role of account planning and its contribution to developing strategic advertising campaigns. Students will learn to review and interpret qualitative and quantitative research and to translate this research into valuable consumer insights.

Recent sections

Fall 2026 · 1 section

Sep 1 – Dec 17

Section	Days & time	Location	Instructor
1Class #42981	Mo We · 2:00 – 3:15 PM	Enterprise Center 406	Rodolico, Louis