ADV 04370Design Essentials for Visual Branding

Catalog

This course offers a thorough introduction to core design principles, emphasizing their application across digital and print media. The course examines how visual elements strategically facilitate communication between brands and their audiences. Students will engage with layout and composition through the dynamic integration of photography, illustration, color, and typography. These tools serve as a foundation for understanding the language, methodology, and contextual frameworks of effective visual branding.