ADV 04352Advertising Strategies

Rowan University · UGRD

Catalog

This course explores the methodologies and tactics involved in planning advertising campaigns. Students examine research sources, strategic planning techniques, media placement, copywriting & testing. Students will review presentation techniques, theme-within-a-theme and other related strategic thinking.

Recent sections

Fall 2026 · 2 sections

Sep 1 – Dec 17

Section	Days & time	Location	Instructor
1Class #42963	Mo · 5:00 – 6:15 PMMo · 6:30 – 7:45 PM	Westby Hall 111	Audio, Regina
2Class #42965