ADV 04232

Advertising Media Budgeting

Rowan University · UGRD · Fall 2026

4 sections2 open now
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Catalog description

Media planning is a key element of advertising campaigns, focused on configuring the brand message, audience, frequency, time/timing, and advertising media mix within a given budget. In this course, students use primary and secondary data from a variety of marketing consumer information sources, databases, and reports to define the consumer profile and media mix for an advertising campaign.

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Current meeting, instructor, credit, and enrollment details

Updated 2 hours ago

1

3 openSeats: 25/28 seats Last recorded: Aug 7, 2026, 4:50 PM
Class #42938Fall 2026UGRD
3 available25 enrolled28 capacity0/0 waitlist
Days & times
M 0800-0915; M 0930-1045
Meeting dates
Sep 1 – Dec 17
Location
Bunce Hall 107; Bunce Hall 107
Instructor
Vilceanu, Olga
Details checked 2 hours agoSeats checked 2 hours ago

2

1 openSeats: 27/28 seats Last recorded: Aug 7, 2026, 4:50 PM
Class #42940Fall 2026UGRD
1 available27 enrolled28 capacity0/0 waitlist
Days & times
W 0800-0915; W 0930-1045
Meeting dates
Sep 1 – Dec 17
Location
Winans Hall 111; Winans Hall 111
Instructor
Vilceanu, Olga
Details checked 2 hours agoSeats checked 2 hours ago

3

FullSeats: 20/20 seats Last recorded: Aug 7, 2026, 4:50 PM
Class #42944Fall 2026UGRD
0 available20 enrolled20 capacity0/0 waitlist
Days & times
TR 0800-0915
Meeting dates
Sep 1 – Dec 17
Location
301 High Street 205
Instructor
Audio, Regina
Details checked 2 hours agoSeats checked 2 hours ago

4

FullSeats: 20/20 seats Last recorded: Aug 7, 2026, 4:50 PM
Class #44950Fall 2026UGRD
0 available20 enrolled20 capacity0/0 waitlist
Days & times
TR 1700-1815
Meeting dates
Sep 1 – Dec 17
Location
Enterprise Center 517
Instructor
Kahn, Benjamin
Details checked 2 hours agoSeats checked 2 hours ago
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