Media Production Lab: Project Development, Pitch and Funding

Catalog description

In this tech-forward environment, students will gain hands-on media-production experience and exposure to innovative technologies to enhance their storytelling and media capabilities. Students will develop a project, business plan (where appropriate) and pitch for entry in campus competitions, and will learn how to concisely “sell” their innovative media ideas, and prototype, in a succinct and compelling way to possible funders. Students will also learn how to navigate funding opportunities that are internal to and external to RIT, how to identify gaps in the media-production landscape, and how to make themselves distinct from competitors. At the end of the course, students will have produced, and pitched, their own innovative media project ready for competition.