Targeting an Audience: Developing Content for TV

Catalog description

This course will introduce students to the methods and strategies used by studios and TV networks to develop content that appeals to specific audiences. The student will gain insight into both the business and creative aspects of developing television content. Each student will choose a TV network to study and through a series of assignments will develop a profile of the audience their network attracts. This information is used by the student to create an appropriate 90-second film using the style and subject matter that fits the chosen network and its viewers. This course offers an unique feature through webcam interviews with Hollywood development executives, writers, and producers. Finished films will receive personalized feedback from a panel of entertainment professionals.