SOFA 618
Business and Careers in Animation
Rochester Institute of Technology · UGRD · Fall 2026
Catalog description
This class will be geared toward the small animation business owner, the studio employee, and the individual freelance animator. The course will discuss the setting up of a small business and all of its operations. The elements of discussion will teach students how to approach animation work in the industry from a small business perspective and from an individual approach. The class will discuss the creation of sample reels, websites, self-promotion, contracts, negotiation, pitching, fund-raising, research and interview techniques all related to the individual animator. Crowdfunding and grant writing will be discussed. There will be guest interviews from animation professionals. Discussions of ethics and individual responsibilities will be covered.
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