SERQ 747

Design Thinking and Creativity

Rochester Institute of Technology · UGRD · Fall 2026

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The use of creative problem solving to discover new alternatives in the design of products and services is the essence of design thinking. The innovation design thinking process seeks creative inspiration to solve a problem, generating and selecting ideas to develop a path from design to market. Design thinking tools and strategies are discussed as are “Wicked Problems” and the impact design thinking can have on developing a solution for these problems. An in-depth approach uses stories and prototypes to design products/ services in an effort to solve problems in an innovative and sustainable manner.

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Class #rochester_2-SERQ747Fall 2026UGRD3 credits
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