Scenarios for Future Planning

Catalog description

This course focuses on integrating scenarios into strategy. Strategic planning requires – but sometimes fails to take fully into consideration – identifying and monitoring emerging issues, as well as understanding how current trends, already identified, could intensify, change, or dissipate. All of these changes could have a significant impact on the future business landscape. Scenario planning therefore offers a clear advantage to strategy/policy makers, since it helps them foresee this new landscape, and their plans can accordingly be more realistic, more flexible, and more credible. Working in teams, students will delve deep into the scenarios they have devised in the previous term and elaborate strategic recommendations for each one. They will then assess these strategies in terms of operational and financial planning.