Building Profit into Media Projects

Catalog description

This course familiarizes students with costing and pricing practices in website development, print media, mobile media, and social media. It highlights areas of similarity in these media but more importantly focuses on those practices and customs that are unique to a specific medium. The course provides the necessary background for developing accurate media proposals that become contractual legal obligations and result in sustained profitability. This course is cross-listed with MAAT-563 ; students may receive credit for MAAT-563 or PPRT-653 , not both.