PHMS 721

Implementing Imaging Business Change

Rochester Institute of Technology · UGRD · Fall 2026

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This course will provide students with the knowledge required to improve an imaging or graphic communications business. Students will gain an understanding of the business assessment process and decision-making skills required for implementing change in the graphic communications and imaging industries. At the completion of this course, students will learn how to evaluate a firm’s economic, operational, and market positions and apply practical solutions that improve business practices.

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Class #rochester_2-PHMS721Fall 2026UGRD3 credits
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