PHAR 204

Elements of Visual Media

Rochester Institute of Technology · UGRD · Fall 2026

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This course will provide an introduction to the professional opportunities where the fields of photography, graphic design and print media overlap. Students will develop an understanding of the working relationships between professionals involved in each of the three career areas. Successful visual media experts require a contemporary understanding of the business practices necessary to manage the workflow, financial operations and personnel necessary for success. Students in this class will experience the breadth of interactions between these three career paths, and appreciate the management necessary in their dynamic relationships. Students pursing the Visual Media option are required to take this course.

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Class #rochester_2-PHAR204Fall 2026UGRD3 credits
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