PHAR 202
Elements of Advertising Photography
Rochester Institute of Technology · UGRD · Fall 2026
Catalog description
This course will introduce students to the field of assignment photography. Students will create images from assignments that relate to projects they could encounter after graduation. They will be instructed in the basic photographic skills needed in the photography industry. Practical use of exposure metering and digital workflow will be discussed. Training will be provided in the use of professional cameras and lighting equipment, as well as developing marketing materials. Portraiture and still life photography will be covered both in the studio and on location. Students will learn about career choices available in the photography industry as well as encourage students to develop their own artistic vision.
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