PHAP 401
Advertising Photography Capstone I
Rochester Institute of Technology · UGRD · Fall 2026
Catalog description
This course, the first segment of a two-part capstone series for Advertising Photography students, concentrates on conceptualizing and creating a cohesive and impactful body of work. It prompts students to engage in critical and creative thinking, initiating an independent senior capstone project proposal that sets the stage for their Final Senior Presentation in which all students will participate at the semester's end. Students will showcase their ability to engage with a diverse audience through compelling visual narratives, which will be further developed in the subsequent Ad Capstone II course. Students will learn to create inclusive content that appeals to broad audiences, reflecting society's diversity through ongoing support and guidance from their chosen dedicated Capstone Advisory Committee, as well as the direct oversight of the faculty member ensuring that the project aligns with academic and professional standards.
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