NAIS 140
Graphic Design and Typography I
Rochester Institute of Technology · UGRD · Fall 2026
Catalog description
Students will learn how to work through steps of the graphic design process, starting with the identification and research of design problems, and the intended message and the target audience, to development of basic graphic design solutions presented visually through clear, well-executed layouts created by both traditional and electronic means. Fundamental graphic design and typographic principles, elements, techniques and vocabulary used in design problem solving will be introduced. Students in this course will also learn about areas/categories of graphic design, creating examples such as posters, book/CD covers and logos. Topics covering selecting appropriate printing papers, professional practices, psychology of color, and critique methods will also be introduced.
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