NAIS 120
Principles of Design and Color
Rochester Institute of Technology · UGRD · Fall 2026
Catalog description
Students will be introduced to the basic elements of two-dimensional monochromatic and color design, compositional principles, and approaches to analysis of design problems. Techniques for gathering resources to work toward possible design solutions and visualization of design concepts through the use of idea sketches to final comprehensive layouts. Color theory will be introduced. Students will also utilize basic design vocabulary to participate in critiques for the purpose of analyzing their own and other students' work. This course provides students in non-creative technical majors as well as those pursuing more creative endeavors within the graphic arts field with a fundamental overview and understanding of the design process to expand critical awareness of the importance of good design.
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