Experimental Design

Catalog description

This course is aimed at Ph.D. students who intendt to conduct experimental and quasi-experimental research in business (e.g., marketing, organizational behavior) and related disciplines (e.g., economics, psychology). The primary objective of the course is to provide such students with the concepts and tools needed for collecting and analyzing behavioral data. A secondary objective is to provide these future academic reviewers the foundations for the methodological evaluation of other behavioral researchers' work. The course thus covers the designs and analyses that are most often used by experimental researchers in the following fields: marketing, organizational behavior, and psychology. Topics include: factorial designs, repeated (within-subject) and mixed designs, fractional (e.g., Latin squares) designs, and analysis of covariance.