MKTG 825

Multivariate Methods and Analyses

Rochester Institute of Technology · UGRD · Fall 2026

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This course is designed introduce doctoral students to statistical methodology as it pertains to the study of multivariate techniques used in the behavioral sciences. The course will cover a range of statistical procedures and programs for multivariate data analysis. The focus is on practical issues such as selecting the appropriate analysis, preparing data for analysis, interpreting output, and presenting results of a complex nature. Topics covered include multivariate data screening, analysis of variance, multi-dimensional scaling, factor analysis, OLS regression, mediation and moderation among others.

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Class #rochester_2-MKTG825Fall 2026UGRD3 credits
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