Marketing Theory

Catalog description

This doctoral-level seminar course provides students with an introduction to the research literature in the marketing discipline. The purpose of this course is to learn about marketing theory, analyze the literature and allow students and faculty to expose their work to others, receive feedback, and foster knowledge diffusion. In this course, students will read and discuss recent articles in top marketing journals. This course offers: (1) In-depth discussion of important topics in marketing by PhD students and faculty; (2) Exposure to existing theory/ literature of marketing for conducting research in those areas; and (3) The opportunity to experience on-going research being presented and discussed, rather than just experiencing finished-and-polished research products through manuscripts or publications.