Psychological Foundations of Business Research

Catalog description

This doctoral seminar course explores a range of theories and principles from the field of psychology with an eye to their applicability to contemporary business research. Critical topics explored include the study of human motivation, the nature of perception and learning, diverse models of cognition, principles of decision-making and choice, the role of personality and perceptions of the self, and group dynamics. Students will develop an understanding of the foundational role of these concepts in variety of business research disciplines.