MKTG 550

Marketing Strategy

Rochester Institute of Technology · UGRD · Fall 2026

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A capstone course that gives the student an in-depth knowledge of middle- and upper-management-level marketing problems and processes. Topics include tools used by marketing managers in the development, implementation and control of marketing plans. * Note: A completed co-op ( MKTG-499 ) is required.

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Class #rochester_2-MKTG550Fall 2026UGRD3 credits
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