MKTG 410
Search Engine Marketing and Analytics
Rochester Institute of Technology · UGRD · Fall 2026
1 section
Catalog description
An examination of search engine marketing strategies to maximize site traffic, lower customer acquisition costs and boost conversion rates. Marketing frameworks provide the basis for the hands-on examination of search engine marketing and web analytics.
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Availability not recently verifiedClass #rochester_2-MKTG410Fall 2026UGRD3 credits
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