MKTG 360

Professional Selling

Rochester Institute of Technology · UGRD · Fall 2026

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Selling concepts, tools, strategies, and tactics are discussed as they apply to both external and internal customers. Students learn and experience some of problems faced and rewards earned by those in professional sales. Customer relationship management/partnering with customers and truly seeking to meet their requirements are discussed as key to long-term success.

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Class #rochester_2-MKTG360Fall 2026UGRD3 credits
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