MKTG 350
Consumer Behavior
Rochester Institute of Technology · UGRD · Fall 2026
1 section
Catalog description
A study of the determinants of buying behaviors. Emphasis is on identifying target markets and customer needs, internal and external influences on lifestyle and understanding the buying decision process.
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001
Availability not recently verifiedClass #rochester_2-MKTG350Fall 2026UGRD3 credits
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