MGMT 420
Managing Innovation and Technology
Rochester Institute of Technology · UGRD · Fall 2026
Catalog description
This course focuses on commercializing technology, and gives students the chance to work on real business projects involving new technology. Topics covered include assessing inventions for market readiness, drivers of innovation, technology-driven entrepreneurship and intrapreneurship, managing different types of innovation, and the construction of a technology strategy for a firm or business unit. Students learn how to understand both technology and business perspectives as well as how to formulate a profitable technology strategy. Projects focus on current situations in real companies, including, on occasion, student-owned startup companies.
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