Qualitative Research Methods

Catalog description

In this course, students learn and apply qualitative data collection and analysis methods in the context of business research. The course provides an overview of prominent qualitative research designs, including case study, field study, and ethnography. Students learn critical qualitative data collection techniques, including interviewing, field observation, and historical analysis. Finally, students explore different techniques for qualitative data analysis, including grounded theory methodology, thematic analysis, discourse analysis, and conversation analysis. Students will engage in hand-on experiences in each of the analytical methods to demonstrate skills in managing selected design, data collection, analysis and writing strategies of qualitative research.