Industry Issues and Trends

Catalog description

This course presents a detailed analysis of the critical trends and issues related to the graphic media publishing industry. It provides an in-depth look at key technologies as well as business, environmental and regulatory issues. This course provides culminating experience that contributes to the student’s fuller understanding of management of the graphic media publishing industry. This course prepares students for successful careers by providing insights into the nature and scope of the major challenges facing industry managers and leaders and how to manage these challenges. This course is cross-listed with PPRT-642 ; students may receive credit for MAAT-561 or PPRT-642 , not both.