Graphic Media Capstone Project

Catalog description

Cross-media graphic projects that satisfy the demands of buyers, advertising agencies, and brand owners require the synthesis of multiple skill-based tasks by different constituencies that culminate in print, web, and mobile-based deliverables optimized for each media. The coordination of knowledgeable professionals is needed for high quality graphic project completion that meet budget demands and deadlines for deliverables. This course engages learners to apply the skills imparted in prior coursework in the completion of a graphic-based cross-media project within the context of functioning teams. Best practices for project management, leadership, resource identification and application, and time management and tracking are applied as learners design, pitch, and satisfy the needs of a graphic media client in the completion of a complex cross-media project.