Graphic Media and Packaging Business Practices

Catalog description

Graphic media and packaging professionals need to be versed in the business practices and constituencies involved in the successful completion of print and packaging products. Beginning with a survey of stakeholders in graphic media and packaging entities, including providers, vendors, and customers, learners in this course explore factors contributing to operational efficiencies and sustainability in graphic media and packaging enterprises. The course emphasizes the performance metrics, strategies, and methods required to achieve ethical business success in the industry, including using analytics to support improved decision-making, effective marketing, and efficient operations. Recognizing that writing is a fundamental proficiency that permeates professional business management, students engage in informal and formal writing assignments pertinent to the graphic media and packaging industries throughout the course.