Media Industries Analysis

Catalog description

This course examines the major industries closely allied with the printing industry including advertising, publishing, and packaging. The intent is to give students in-depth knowledge of (1) the structure of each of these industries; (2) the channels and methods through which and by which each distributes its products and services; and (3) the major customers of its products and services. Particular attention will be devoted to investigating the business models for the use of print to create value in advertising, publishing, and packaging.