Social Media Communication and Leadership

Catalog description

Social media is a valuable leadership tool. This course focuses on social media communication and leadership and provides an overview of how to strategize, create, and evaluate social media activities used by leaders, organizations, and communities. Students will build their own social media brand and design accessible and inclusive content using prominent theories, approaches, platforms, and tools that guide successful social media practice. To examine the constantly evolving social media landscape, real-time case studies, ethical and psychological issues, and current social trends are integrated throughout the course.