Communication Strategies for Leadership

Catalog description

This course centers on rhetoric as the art of persuasion and connection to explore how leaders use rhetorical strategies to communicate their message and persuade their target audiences. Students learn significant rhetorical and communication strategies for conveying valuable knowledge and a leadership vision that persuades audiences and motivates communities. Students analyze communication practices by leaders in video-recorded historical and contemporary speeches drawn from multiple sources, including new media and visual narratives. Students will become skilled in their use of multiple rhetorical devices and communication strategies to connect with their audiences and accomplish their purposes as leaders.