Transmedia Storytelling

Catalog description

In the 21st century, narratives transcend traditional boundaries and come to life across various platforms. Transmedia storytelling is an innovative approach that has gained significant prominence in the digital age being deployed today in the commercial/entertainment industry, extending a narrative universe beyond a single medium, allowing the story to exist and evolve through various channels such as film, television, books, graphic novels, video games, social media, augmented reality, and interactive exhibitions. In this project-based class, you will delve into the theory, practice and ethics of commercial transmedia storytelling in the entertainment industry, gaining insights into the mechanics that drive this exciting phenomenon. Students will create their own transmedia story by analyzing iconic transmedia narratives and their aesthetic treatments, exploring cutting-edge technology, increasing audience participation and engagement, and considering ethical and legal considerations, including those involving copyright issues and responsible use of technology. Finally, students will connect with guest speakers and industry professionals who have successfully navigated the world of transmedia storytelling.