Advertising and Public Relations Agency I

Catalog description

Ad and PR Agency I is the first session of a full-year, hands-on experiential learning course. Students work at Technically Speaking, a student advertising and public relations agency, managed by the School of Communication with support from RIT Marketing and Communications. Students will hone their advertising and public relations skills while working with their instructor and mentors in RIT Marketing and Communications, College of Liberal Arts and others on real-world campaigns and projects. Students will execute an array of projects reaching across the marketing communications spectrum, from public relations and advertising to social media and digital design. Upon registration, students must complete an application to determine their role within the student agency. The course will also include instructional time covering advertising and public relations skills and industry case studies.