COMM 421

Media Planning

Rochester Institute of Technology · UGRD · Fall 2026

1 section

Catalog description

An introduction to developing, executing, and managing media plans for advertising and public relations. This course covers the characteristics and uses of advertising media, media terms and calculations, media strategies and tactics, and media plan development and implementation.

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Class #rochester_2-COMM421Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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