COMM 374
Opinion Media
Rochester Institute of Technology · UGRD · Fall 2026
Catalog description
Opinion Media teaches students how to craft persuasive personal essays, commentary and op-eds, and get them published on news sites, in trade magazines, in newspapers and on influencer blogs. By drawing upon the ethical deployment of evidence, including argument, anecdote and statistical data, student authors will learn how to become influencers and thought leaders through the deployment of the written word and multimedia texts, including writing scripts, and producing video, for their own social media channels. This course is ideally suited for those seeking to sharpen their persuasive writing skills to sell their ideas, vision, expertise and life experience to a targeted media audience.
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