Advertising Media Strategies

Catalog description

The course is designed to introduce students to the fundamental theory, functions, and applications of advertising. Students will learn to create media strategies and identify target audiences by exploring the principles of Integrated Marketing Communication (IMC). The course aims to equip students with the tools to develop cohesive campaigns across digital, social, print, and emerging platforms. An introduction to the transformative role of Artificial Intelligence (AI) in modern advertising, from optimizing ad content and placements to elevating visual design, will also be discussed. Through real-world case studies and hands-on projects, students will gain practical experience in crafting strategic media plans that drive measurable impact.