MKT 320
Consumer Behavior
Rider University · UGRD · Fall 2026
1 section
Catalog description
The nature and determinants of consumer behavior are studied, with attention given to the influence of socio-psychological factors such as personality, small groups, demographic variables, social class, and culture on the formation of consumer attitudes, consumption patterns, and purchasing behavior.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #rider-1304Fall 2026UGRD3 credits
- Days & times
- No scheduled meeting time
- Meeting dates
- —
- Location
- —
- Instructor
- Staff
Class numbers and section codes come from the registrar.
Spot missing or incorrect course data?