Hospitality and Tourism Marketing

Catalog description

The Hospitality and Tourism Marketing course explores the diverse challenges and issues facing managers tasked with marketing hospitality and tourism organizations and destinations. Issues of identifying and developing strategic opportunities, creating and delivering value to customers, and managing the marketing function will be examined as they relate to a range of organizations within the hospitality and tourism industry. By evaluating case studies and examining current issues facing the industry, students will be better prepared to function as professionals in this industry who can analyze marketing opportunities and develop marketing strategies that deliver value to both the organization and its customers. Pre-requisite(s): MKT 200 .