MKT 250

Retailing Management

Rider University · UGRD · Fall 2026

1 section

Catalog description

The principles underlying successful retailing are analyzed within the framework of the strategic-planning process. Topics covered include location, merchandise planning, customer service, image, atmosphere, layout, pricing, promotion, personnel and operations management.

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Class #rider-1804Fall 2026UGRD3 credits

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Instructor: Staff

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