MKT 205
Advertising Principles
Rider University · UGRD · Fall 2026
1 section
Catalog description
Basic theory, functions, principles, and applications of advertising are the focus of this course. The relation of advertising to our economy, the advertising department and the ad agency, selection of media, advertising practices, and the use of research to improve advertising techniques are covered.
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001
Availability not recently verifiedClass #rider-1803Fall 2026UGRD3 credits
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