MKT 200

Marketing Principles

Rider University · UGRD · Fall 2026

1 section

Catalog description

This course examines market characteristics, consumer buying habits and motives, and functions of marketing within the framework of the strategic marketing planning process. Concepts and current practices in product development, pricing, promotion, distribution, and international marketing are studied.

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Class #rider-0372Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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