Health Communication Campaigns

Catalog description

Campaigns are the primary tool used in health communication to disseminate messages and effect change. Campaigns can provide information on a specific issue or to a specific community, encourage preventative health behaviors, demonstrate behaviors (such as performing self-skin exams for skin cancer or the proper way to follow medication instructions), put forward suggestions for a healthy lifestyle, raise awareness, or offer support. At times, multiple messages may be present in one campaign. This class will examine the different types of health campaigns and the impact a health communication campaign can have. Students will learn how to analyze a health campaign through its full cycle. The class will also serve as a foundation for the capstone class of the Master’s in Health Communication program.